For example, the crescendo of music as players get closer to a possible win can evoke a sense of urgency and excitement, & celebratory music can intensify feelinrummy refergs of euphoria when players win a jackpot. Also, music is a strong memory and association aid. Songs that bring back memories of their gaming experiences are frequently associated with players on a personal level. A specific song may bring back memories of a memorable night of playing with friends or a significant win.
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