Because the platform places a strong emphasis on user interaction, posts that are interesting & get likes, shares, and comments are more likely to show up in users' feeds. Conseqallrummyuently, increasing organic reach requires producing engaging content that promotes interaction. On Meta platforms, employing pertinent keywords in posts can also improve discoverability. Using keywords in descriptions and captions can aid users in finding content that is relevant to their interests, just as they are essential in conventional SEO tactics.